The odds are good that you will be on your own in planning this book launch party. Hes planning a book launch for 2015 and asked what i recommend for his book launch dates. An enterprise map of ghana, written by john sutton lse and bennet kpentey sync consult. Amazon is full of successful selfpublished authors with books that have barely made any sales, leaving many writers dejected if you want your books to succeed, to get into the hands of your readers, to potentially achieve bestseller status. You must start your book marketing with a bang as we mentioned a few weeks back. Over the last decade, ive worked with hundreds of authors and launched dozens of books to the top of the new york times, wall street journal, and other bestseller lists. Plus, find out how you can get the free ebook small press, big success. How to confidently plan and execute a successful book launch. So over the years, weve done a ton of book launches. Use these tips and tricks to throw an awesome launch party that will be sure to leave people reading. Since 2007, i have helped strategize about a dozen book launch parties for clients. There is no magic formula for any product launch but there are some simple steps which can remove some of the agony of launching without a template.
Mar 09, 2015 the complete book launch party checklist a good book launch party should be about the guests as much as it should be about your personal achievement. Discover the secrets to throwing the best book launch party ever. How to plan a successful book launch party alicia dunams. Tweak your website we have an entire session on this in the book launch blueprint that shows you how to fine tune and prep. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. The 3 phases of your book launch jodi brandon editorial.
At this point, lets just ask why an author would want to launch a book at a shop rather than at a more unusual location. How do i plan and execute a book launch that gets real results. Writing a book is a good start, but its not enough. Quickly change text, colors, images or entire sections to make a beautiful page. How to plan a successful book launch party write a. Lets be honest, nobody sets out to write a bland book, so why would you want a lukewarm book launch. That is why i want to share with you a key tip and a strategy to use when youre planning your book launch timeline. The ultimate book launch checklist for selfpublished authors.
Sep 12, 2007 here is a free sample press release template which you can use to announce the launch of a new book. My husband and i have a publishing company and weve published over 50 books. It can also include sample chapters, reading club questions, author interviews. How to launch your ebook easypeasy, with diary notes of 31day countdown and todo overview kindle edition by emmanuel, mimi. Add a sales page for your book to your website or blog. Family values with actions that lead to academic achievement. How to create a written book launch plan author media. With my second book, however, i had a 6month launch plan that helped me get a. The book launch strategy that creates a win men with pens. Share content to build excitement for your books launch a sample. Each section of the book launch press release template offers an explanation of the type of content or information you should include. Mar 01, 2018 to begin forming your book marketing plan, start by building a list of tasks. Contributing authors only may order books through our website to receive the 50% discount in amounts of 10, 15, 20 copies at a time.
Jun 26, 2017 and any advance attention you receive and blurbs returned to you can be incorporated into your future book marketing. Clear, concise communication is your guiding philosophy. All hands are getting on deck to plan volunteer with planning. The jo, jeff, and lindsay talk about how to plan a successful book launch. Oct 16, 2014 have a video trailer created for your book if you plan to use one. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. So think about your book, what message it is conveying, your audience and how you can present your book so that it becomes a must read in the minds of everyone who comes along. Yes, theres nothing worse than planning a party, then realizing you cant get printed books in time.
A simple 10step book launch plan you can easily use to outrank. Its such an important question and one that has some simple answers as well as more intricacies. One overlooked yet effective tool in generating publicity is the humble press release. Plan your book launch tasks nonfiction authors association. Book marketing plan the definitive checklist book launch. Build it and they will come is advice that rarely works when trying to sell books. The first thing i do when im planning any book launch is to decide what type of book launch i should run. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position.
Dec 29, 2016 three phases in planning a book launch. Well go into each of section of the book press release template in turn. Book launch parties, in coordination with bestseller campaigns, are a great coming out event for your book, giving you the opportunity to increase exposure, boost sales, and celebrate all your hard work. Posted on september 1, 20 by jonathan i was going to write a detailed account of the book launch until i realised most of what i wanted to say id already said in my speech. Its useful to boost initial sales and garner publicity. The ultimate guide to promoting a book launch free download. Nov 02, 2012 book launches and advance sales with createspace and lulu by tracy atkins provides timelines and step by step tasks for launching your book. A book launch plan for firsttime authors without an online. The complete book launch party checklist tiana warner. Your guests are there in support of you, so make sure you greet them with food, drink, entertainment, free swag, and the chance to win prizes. Nov 04, 2014 this morning, a client emailed to ask me for the best publishing dates. An enterprise map of ghana book launch lapalm royal hotel, accra ghana, april 2012 on monday 16th april 2012, the igcghana programme in collaboration with the ministry of finance organised an event to launch the book. Sep 01, 20 writing a speech tips for a book launch.
In this blog post we focus on planning a book launch to celebrate your new book a kind of birthday party for your latest creation. If there was ever a time to throw a party, its for the launch of your book. Work backwards from your party date and plan to have the physical books on hand at least a week beforehand, just to be safe. Sample program for live events times they were a changing. Like any event you want people to attend, set a date at least six to eight weeks in advance. Without a master plan for your book launch, you will be frantic and in a tailspin on the day of your launch. With sample plans and useful worksheets for tracking your campaigns, its got everything. One top focus should be planning the actual launch of your book. The actual book launch is like the wedding day after months of planning.
Nov 25, 2014 the jo, jeff, and lindsay talk about how to plan a successful book launch. Download it once and read it on your kindle device, pc, phones or tablets. Let local media know about your book launch party and invite them to come. Uniquely customize a sales page for all your book titles. Nov, 2019 learn the proven template for a book launch press release. Book launch press release template your secret to freelance. How to plan, outline and write your book without feeling.
Your guide to turning your small press book into an awardwinning bestseller. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release. Below is a sample calendar i created to launch my last book. I tend to go overboard with my courses and tutorials, and am trying to simplify. An outstanding book launch party can attract publicity, engage readers and drive sales. The time horizon for this product launch plan is six months, and the colors represent the phase of each initiative, from research to strategy to action. You found and hired the perfect editor to polish your prose. A launch is a great way of loudly announcing the arrival of your book. Your publisher will provide as much support as possible sending books and designing marketing materials for you, but consider this the entrepreneurial part of your role as an author. If youre in the process of writing a book and youre going to selfpublish. Always remember that you need to write like a journalist not an author. You are ready for the pulloutallthestops book launch that can sell a lot of copies as soon as it comes out. This guide will walk you through the stages of a book launch, with examples of how.
Its like trying to drive a car at the same time you. Decide whether your book launch is inviteonly or open to the public. Just like there are a variety of business models to choose from when planning your venture, there are a variety of book launch strategies to choose from. Learn the proven template for a book launch press release. If your event is not in a bookstore, youll provide the books, sell them yourself, and keep the profits. Many authors want to host a launch party, and that can be a lot of fun. Six months prior to a book launch, your publisher will likely have your. Book launches and advance sales with createspace and lulu by. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. Follow a few simple steps to link your perfect domain.
Planning a launch is a bit like planning a party or a wedding. In order to achieve that bestseller status youll need to create a buzz around your book launch. For example, you could follow steve scotts 5day launch plan that works which he used to effectively launch the bestselling book 10minute digital declutter that he coauthored with barrie. Cattapan shares her tips for throwing the best book launch party ever. What to consider when planning a book launch timeline. When planning your book launch, youll need to decide whether you want it to be a public or private event. Planning may sound boring, but all it is is asking the right questions.
This really comes down to a personal choice, and a consideration of what you want your book launch to achieve. Promoting your book takes careful planning so you get the most out of your. The four categories, represented by swimlanes, are productservice management, brandingmarketing, channel management, and salespost sales. A simple 10step book launch plan you can easily use to outrank bestselling authors. You can keep it private until launch day unless youre accepting preorders.
The first way to do that is by throwing yourself a party. Mar 30, 2016 not every author will create every kind of event, but most will, at a minimum, have a book launch. How to throw a book launch party that gets you sales. Now that youre a published author, its time to have the book launch event of the century.
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